Our Impact

At Greater Goods we believe that humanity has the potential to create a world that is free from poverty in all its forms and where people live in harmony with each other and with the natural world. And we think businesses can and must help to realize that potential.

So through running our business, we try to do what is right for people and planet, try to empower others to do the same, and work with those who share our passion for a greener and a fairer future.

Because we all need to step up, for better business, better lives and a better world. The time is now!

Well Building

We know that a little bit of money can go a long way in this world, and that is why we give 5p for every packet of full length sticks of India Fragrances sold to organisations that work with and for the poorest. And then we add a bit more.

Over the last 10 or so years, all these 5 p's have paid for the construction of no less than 12 wells in villages in Mali that previously had no access to clean water, through our work with the Joliba Trust (www.jolibatrust.org.uk).

A new well will ensure that women do not spend all their time and energy fetching water, that they can take up vegetable growing, run small businesses and even have some time off. Clean and abundant water means an end to skin diseases, Guinea worm infestations, diarrhoea and dysentry and drastically reduces child mortality. It means that mud houses can be restored and compost to fertilize the fields can be made. It means that there is time to cook more than one meal a day. Cattle can be kept closer to home, reducing the chance of it getting stolen in violent raids. It means that children can go to school instead of having to help with the cattle or water chores.

A well truly transforms life in a village! .

With your help we'll finance many more!

Tree Planting

Together with the Joliba Trust (www.jolibatrust.org.uk) we do more to help the people of rural Mali, who are so badly impacted by instability and by the climate crisis. So far, we have funded the planting of around 50000 trees in Mali.

Trees in the Sahel grow very quickly and bring many benefits: food, medicine and animal fodder. They improve the soil and the micro climate, and give people the opportunity to start a small business in shea butter, honey or other forest products.

The Joliba Trust has an excelllent track record in tree planting, planting trees that have been grown in local nurseries, which are looked after by the villagers. Their planting schemes have a survival rate of over 80%.

These trees are very good at carbon sequestration, and the amount of carbon that is absorbed by these trees dwarfs Greater Goods's emissions, direct and indirect.